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With over 330 million active users, Twitter has become a powerful platform for businesses to engage with their audience and promote their brands. However, to make the most of your Twitter marketing efforts, it’s crucial to understand and leverage the platform’s algorithm. In this blog post, IU Marketing will explore strategies to navigate the Twitter algorithm effectively and maximize your marketing potential.

1. Focus on High-Quality Content: The Twitter algorithm prioritizes high-quality content online that resonates with users. Create compelling tweets that are relevant, informative, and visually appealing. Use images, videos, and GIFs to capture attention and increase engagement. Incorporate hashtags and mentions strategically to expand your reach and join relevant conversations. By consistently providing value and generating meaningful interactions, your content is more likely to be favored by the algorithm.








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