Since the design industry is constantly changing, it’s essential to stay up to date on the latest trends in the industry. This philosophy influenced IU Marketing’s annual roundup of graphic design trends. Even though the piece is popular, we knew there was more to say about infographics, especially as many businesses, institutions, and brands take […]
Read MoreHello, all! Artificial Intelligence (AI) is quickly becoming a game-changer for individuals and businesses in today’s fast-paced digital world. AI tools have the potential to significantly boost productivity, efficiency, and innovation. These tools can automate tedious tasks and provide valuable insights and predictions. IU Marketing will discuss the top 7 AI tools that will blow […]
Read MorePPC is an abbreviation for pay-per-click, a digital advertising strategy in which the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for tailored website traffic (or landing page or app). When PPC works properly, the fee is insignificant because the click is worth more than what you spend […]
Read MoreWhen discussing SEO, schema markup has been a part of a significant evolution. The days when schema markup was only thought of as structured website data are long gone. Today, Google has hinted that it will be a part of its ranking algorithm, so it could be a big part of a site’s visibility. The […]
Read MoreLike all the other things throughout everyday life, progress in digital advertising will undoubtedly rely on how well you do the easily overlooked details. Digital marketing has extraordinarily developed from what it was only a couple of years prior. As the scene turns out to be perpetually packed and profound, you need to ensure you […]
Read MoreHowever, if done correctly, it can open up opportunities for exponential growth for your company, increasing top-funnel awareness and direct sales. Therefore, in 2023, get serious about local SEO. Start with these eleven suggestions: ● Claim and confirm your business first on Google My Business. ● Check that your business’s address, phone number, and operating […]
Read MoreThe core of SEO is keywords. If you’re new to SEO, you might ask what keyword research is and why it’s crucial. Know every vital of keywords and how to research keywords from IU Marketing. What exactly is keyword research? Keyword research is identifying essential search terms that your target customers use to find products, services, […]
Read MoreMeasuring the performance of your firm’s marketing strategy is simple if you are organized, and your organization has a clear, consistent message across all departments. Whether you are a start-up or a well-developed business, the right marketing plans always boost your business more widely. Additionally, a clear marketing plan with digital technology will help people […]
Read MoreThe world of marketing has evolved to include digital marketing as the new normal. It is one of the most influential and distinguished ways to raise brand awareness, reach out to potential customers, and maintain contact with existing ones. Now check the significance of digital marketing with IU Marketing to know how it can make your business […]
Read MoreLead generation is a major concern for marketers and firms that want to develop as loyal clients are the lifeblood of every successful business. Lead generation techniques often entail the use of content in various formats to improve brand awareness and interest in products or services. Using the sales funnel to nurture prospects interested in […]
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