Since the design industry is constantly changing, it’s essential to stay up to date on the latest trends in the industry. This philosophy influenced IU Marketing’s annual roundup of graphic design trends. Even though the piece is popular, we knew there was more to say about infographics, especially as many businesses, institutions, and brands take […]
Read MoreEven though ChatGPT has generated much buzz, its widespread use makes it unreliable for everyday use because it frequently runs out of memory. The good news is that numerous AI chatbots are equally capable and readily available whenever you require them. Before you choose your next writing assistant, IU Marketing has compiled a list of […]
Read MoreBecause AI has the potential to construct simulation models and customize buying processes through suggestions and predictions made by machine learning technology, many brands have utilized AI to interact with their target market. For instance, Amazon uses AI to make product recommendations based on previous purchases, page views, and inquiries. Digital marketing is seeing an […]
Read MoreHello, all! Artificial Intelligence (AI) is quickly becoming a game-changer for individuals and businesses in today’s fast-paced digital world. AI tools have the potential to significantly boost productivity, efficiency, and innovation. These tools can automate tedious tasks and provide valuable insights and predictions. IU Marketing will discuss the top 7 AI tools that will blow […]
Read MoreA local consumer’s search for nearby goods and services typically begins with an online search. According to the most recent local consumer survey, 78% of people use the Internet to find information about local businesses in their area more than once a week, and 21% of people search locally every day. Six of the most […]
Read MoreBecause of the ongoing Coronavirus pandemic, students are also looking to study in the comfort and safety of their own homes. As a result, the educational sector is rushing to provide students with online courses. In this instance, in today’s marketing world, digital marketing strategies for the education sector must be implemented. Digital marketing has […]
Read MoreAre you the owner of a new business and unsure how your digital marketing strategy should look? The days of conventional marketing are, for the most part, over. While having a few good business cards and establishing a positive word-of-mouth reputation are always beneficial, you must devote time, resources, and effort to expanding your marketing […]
Read MoreThe primary objective here is to acquire high-quality links, with the added benefit of improving our client’s positions in the major search engines. IU Marketing constantly evaluates and licenses all available tools to obtain links for our clients. New and established businesses alike are feeling more and more pressure as a result of the ongoing […]
Read MorePPC is an abbreviation for pay-per-click, a digital advertising strategy in which the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for tailored website traffic (or landing page or app). When PPC works properly, the fee is insignificant because the click is worth more than what you spend […]
Read MoreWhen discussing SEO, schema markup has been a part of a significant evolution. The days when schema markup was only thought of as structured website data are long gone. Today, Google has hinted that it will be a part of its ranking algorithm, so it could be a big part of a site’s visibility. The […]
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